Training & Coaching Center

Most agents aren’t successful at holding an open house.  An open house is only as productive as you are.  It all starts with preparation.  Do you realize there are agents that make a substantial income by focusing only on holding open houses?  They do it with a specific plan that starts the Monday before the open house, not flying out the door the day of the open house, trying to gather up enough open house signs and hoping a few people show up.

Why do you hold an open house?  To get appointments.

  1. Preparation
    1. Make sure the property is priced right, in a good location and in good condition.  If possible, find a property that is close to new construction.  Builders spend thousands of dollars in marketing and advertising to generate buyer traffic.  Piggy-back on some of their marketing dollars and traffic by holding an open house close by.
    2. Preview all properties in the area and know the inventory.
    3. Place an ad.
    4. Place the open house announcement on the internet.
    5. Mail an open house invitation to all of the For Sale By Owners in the area.
    6. Mail an open house invitation to all recent expired listings in the area.
    7. Mail an open house invitation to your sphere of influence that live in the area.
    8. Mail an open house invitation to potential move-up buyers in the area.
    9. Mail 100 postcard invitations to the neighborhood.
    10. Call the entire neighborhood and invite them to the open house.
    11. Walk the neighborhood with an open house invitation flyer.
    12. Prepare a list of homes available in the area of your open house that you want to expose to potential buyers.
    13. Prepare an area market analysis so that you are up to date on current market values.
  2. The Day of The Open House
    1. Place at least 10 open house directional signs in the area.
    2. Drive the sign path to be sure they are positioned appropriately.
    3. Be sure that the home is staged for showing.
    4. Leave the front door open at all times.
    5. Position yourself in the kitchen.
    6. Invite visitors in and let them look through the property on their own.  Don’t follow them around the house.  They need space from you so that they can take their time and discuss what they are experiencing during their home tour.
    7. Upon completion of their tour, ask them questions about the house and ask them questions about their current home tour.
    8. Get an appointment to show them property.

The above are the basic steps to a productive open house.  If you would like a complete plan of action so that you can experience great results from open houses.

TRAINING SCHEDULE

Virtual: Keyes Pembroke Weekly communication meeting Jun 3, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Webinar New Home Source-How Builders Are Making it Easy for Agents to Sell & Show New Homes Jun 3, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Virtual Training: Family of Services State of the Market Jun 3, 2020

2920 N. University Dr. Coral Springs Florida 33065

Virtual Training: Listing leads generation- “Convinced, you need listings, now what" Jun 4, 2020

11960 SE Federal Hwy Hobe Sound Florida 33455

Virtual Training: Listing War Zone/Stats Review Jun 4, 2020

2920 N. University Dr. Coral Springs Florida 33065

Virtural Training: Home Buyer Seminar with Rick Estrada from Capital Partners Jun 6, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Virtual: Keyes Pembroke Weekly communication meeting Jun 10, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Virtual Training: "Listing Appointments “Confirmed, you got an appointment scheduled, now what.” Jun 11, 2020

11960 SE Federal Hwy Hobe Sound Florida 33455

Virtual: Keyes Pembroke Weekly communication meeting Jun 17, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Virtual Training: Listing Maintenance/exposure- “Congrats, you got the listing, now what.” Jun 18, 2020

11960 SE Federal Hwy Hobe Sound Florida 33455

Virtual Training: KV Core Lead Generation Jun 22, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

Virtual: Keyes Pembroke Weekly communication meeting Jun 24, 2020

17900 NW 5th St Suite 106 Pembroke Pines Florida 33029

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