Market Niches Can Equal Agent Riches:
In Real Estate, as in much of business, being all things to all people, is an impossible business model to chase.
The Long and Short of It.
Grab the market by The Long Tail
And this has important implications in all your online marketing as well.
"Search Homes for Sale" / "Property Search"
99.9% of agents allow online consumers to search for 'Homes for Sale' with the main segmentation being "My Listings" sometimes euphemistically entitled "Featured Listings."
To the online consumer this looks and feels like 'every other agent and website' on the Internet. When the people start thinking you are like 'everyone else on the Internet' that is not a good thing. In addition, they can go to one of over dozens of real estate websites and not only search every location in the country, they can typically do a lot of analytics that your agent website does not come close to offering. You are trying to complete with websites that have millions of dollars to spend in marketing and advertising.
Create a Niche -> Market the Niche -> Get Found -> Get Results