Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

TRAINING SCHEDULE

Performance Certification Sep 26, 2017

1535 Three Village Road Weston,Florida 33326

Toolkit CMA Sep 26, 2017

Palm Beach Gardens,Florida 33410

Forms Simplicity Sep 26, 2017

Lighthouse Point,Florida 33064

Performance Certification Sep 26, 2017

2920 N. University Dr. Coral Springs,Florida 33065

Open Topic - Training with the DSM, Alex Ruiz Sep 26, 2017

6850 Main St. Miami Lakes,Florida 33014

Tech Training Sep 26, 2017

13920 wellington trace Wellington,Florida 33414

Rising Star Coaching Session Sep 27, 2017

1850 SW Fountainview Blvd. Ste. 200 Port St Lucie,Florida 34986

Rising Star Coaching Session Sep 27, 2017

1535 Three Village Road Weston,Florida 33326

Enhance Your Website Sep 27, 2017

Palm Beach Gardens,Florida 33410

Performance Certification Sep 27, 2017

Lighthouse Point,Florida 33064

Contract Best Practices Sep 27, 2017

218 N. US Highway 1 Tequesta,Florida 33469

Brian Buffini Training Sep 28, 2017

Boynton Beach,Florida 33437

Forms Simplicity Sep 28, 2017

Lighthouse Point,Florida 33064

Rising Star Coaching Session Sep 29, 2017

218 N. US Highway 1 Tequesta,Florida 33469

Listing War Zone Sep 29, 2017

2920 N. University Dr. Coral Springs,Florida 33065

Success Stories

  • Mr. Clodgo, through this letter I would like to express my thankfulness for the time you spent with us, teaching us the basics of being a truly Realtor. All the instruction I received in those days ...
    Hector Yusti, Realtor, Keyes Commercial

  • Hello Mr. Reibel and Mrs. Aragon, I`m fairly new to Keyes, and definitely new to Real Estate, but I must say I find your emails, especially the "tips" incredibly helpful and more importantly, loaded...
    John Rojas, Realtor, Keyes Coral Gables

  • Hi Mike! I thought you might be interested in hearing about my recent trip to the FAR Convention in Orlando a few weeks ago. While going through the exhibit hall of nearly 150 vendors, I was continu...
    Kay Conageski, Realtor, Keyes Plantation

  • "This is such a great organization. I really became a Realtor when I started with The Keyes Company. The training and the processes for job improvement is really first class. Ironically I never spoke to any other Brokerage when I ...
    Carol Muir, Realtor; Coral Springs
  • "I joined Keyes because of its fine reputation and long history in South Florida. There were opportunities and doors which opened for me upon receiving my real estate license but I chose Keyes as the best alternative for my long t...
    Flor Blanchett, Realtor; Weston
  • I joined Keyes because of the professionalism and persistence. When I entered the Lighthouse Point office, I was greatly impressed with the facility as well as the staff. Don Willis and Sharon Benjamin conveyed the spirit of the o...
    Maria Strang, Realtor; Lighthouse Point
  • Dear Mr. Clodgo - With sincere gratitude and warmest thanks. Your excellent teaching skills and enormous proficiency in this industry has helped me tremendously as I begin my journey with Keyes. Your remarkable wealth of informati...
    Maria Colandrea, Realtor; Delray Beach
  • While I was studying for my exam, I met with several Real Estate firms to determine who I wanted to work with. As a new agent, I wanted a training program which would help me to get started. Of everyone I met with, Vanessa provide...
    Ann Ryan, Realtor; Doral
  • I am extremely happy that I joined Keyes Doral Plaza. I travel to Venezuela on a monthly basis and the staff has been extremely helpful to my needs. They are always ready, willing and able to go beyond their duties to help the age...
    Felipe Cuerdo, Realtor; Doral Plaza
  • My business has literarily changed since joining the Keyes family this last November. I met Eddie Tybuszynski a senior agent at Keyes at one of his listings. We instantly hit it off. Eddie set up an appointment for me to speak wit...
    Andrew Saporito, Realtor; Palm Beach Gardens
  • Keyes is the most professional brokerage we know and we ve looked at most of the competition. Since we joined Keyes we have benefited from many things and, when packaged together, they create a huge advantage for our business. Som...
    Marion Suro & Ida Mulvey, Realtors; Palm Beach Gardens
  • Thank you Keyes for 32 years of support, training and amazing friendships! When I began at the age of 21 with no Real Estate experience, I had no idea of the impact I would make in my community and company. Keyes has and continues...
    Marta DuPree, Broker-Associate/Vice-President
  • For many years, I was a licensed mortgage broker and actually ran my own company. I could see the mortgage business was beginning to decline. I wanted to make a career change but stay in the real estate field. Becoming a realtor w...
    Cindy Barron, Realtor; Coral Springs
  • I would like to express my appreciation to you and Keyes for investing the time to train in my new career. I was like a lost sheep before the Sudden Success Training and now I understand my job. I know there is a lot more knowledg...
    Dane Lalah, Realtor; Coral Springs
  • The reason I joined The Keyes Company is because I was looking for a positive office atmosphere in order to go to work each day. I was tired of working from home with all the distractions I had to face with a home office. I met wi...
    Dennis Cantlay P.A., Reatlor, Coral Springs
  • Barbara is a powerful asset as a Manager for the Keyes Company. She leads by example, provides excellent training, strives for committment and success for all, and can be counted on for sound advice and loyal support. She is the r...
    Mike Cunningham, Realtor, Palm Beach Gardens
  • Dear Phil, I want to thank you for the excellent training program you conduct weekly for new Keyes associates. Even though I ve attended many other nationally recognized real estate training programs, I found your training to be t...
    ELIZABETH GRECO, Realtor, Aventura
  • In your Sudden Success class you had directed the class to cold call For Sale by Owners . I had located the following home on one of the web sites you suggested. It turned out that the FSBO was in the process of listing with anoth...
    Chris Snyder, Realtor, Plantation
  • I wanted to take this opportunity to drop you a line so that I can express my sincere appreciation for everything you`ve done for my family and I. Relocating from Jacksonville is not going to be an easy move. Let alone, looking fo...
    Melissa Matos, Realtor
  • I wanted to take this opportunity to thank you for continuing to pursue me over the last 2 years to join The Keyes Co. The interest you have taken in my success is truly sincere and greatly appreciated. Since joining, I have been ...
    Walter Wilde, Realtor, Palm Beach Gardens
  • I joined Keyes because of their support systems and level of professionalism. I have not seen and better at any other broker in our market in South Florida. And I love the fact that it is a family owned company with 30 offices (I ...
    Kimberly Joy Castellotti, Realtor, Wellington
  • The reason why I chose Keyes is because I wanted to be with a large up to date company with the family run atmosphere. Being a CPA, I have worked with some of the largest CPA firms in the world. Once I retired and became a Realtor...
    Esther Mantel, Realtor, Aventura
  • The Keyes Co. has helped me tremendously in my real estate career because of the integrity and professionalism they project through the community here. Our agents have the best tools available to anybody in town and therefore we i...
    Terri Jackson, Realtor, New Smyrna Beach
scroll up